About BC Ferries

About BC Ferries' Gift Shops

Passages Gift Shop logoBC Ferries owns and operates 18 gift shop/newsstands in 16 vessel and 2 terminal locations on 9 different routes across coastal British Columbia. Passages Gift Shops are uniquely West Coast in feel and theme. They are managed by the Retail Department of BC Ferries' Retail Services Division.

Our Retail Department is responsible for retail strategy development, purchasing, product development, shrinkage management, visual display, merchandising, training, and onboard sales and customer service.

Gift shops on our vessels differ from comparable land based destination sites. They are not just tourist shops, or BC Ferries shops, although elements of both can be found for sale. The aim is to provide a unique West Coast shopping experience.

While our ferries serve customers from all over the world, our target market is primarily local travellers -- comprising around 70% of the total passenger mix.

Our Retail Buyers do not necessarily purchase only made in BC or Canada items. They strive to find items that are new, fit within the West Coast theme, and appeal to our broad customer base. While our buyers take advantage of trends (the product mix is changed on a regular basis), the stock is merchandised to fit within our overall theme. We want customers to find shopping in our stores fun, interesting, and memorable.

Passages Gift Shops have received national industry recognition from the Canadian Gift and Table Ware Association.  In 1998, Passages Gift Shops were awarded Western Canada Retailer of the Year for three plus stores for outstanding achievement in giftware retailing.

In 2004, Passages Gift Shops were again honoured by the Canadian Gift and Table Ware Association with an Honourable Mention, Retailer of the Year.