BC Ferries’ Customer Satisfaction Tracking Survey 2007 is commissioned as part of the Coastal Ferry Services Contract to measure and monitor areas where customers believe BC Ferries is performing well and areas where customers would like to see improvement.
A total of 13,730 interviews were conducted with BC Ferries customers onboard major and minor routes during peak, shoulder and low seasons in 2007. Of those, a total of 5,166 mailed back a more comprehensive detailed questionnaire. Customers were asked to rate their satisfaction with 69 different aspects of BC Ferries services on a scale from 1 to 5. See report for details.
The annual Customer Satisfaction Tracking Surveys are part of a regular program of ongoing research conducted at BC Ferries to better understand our customer needs and interests.
